Our Pledge: The Mpowering Way

Do a quick Google search of "digital consultancy uk" and you are given 69.2 million results. Not surprising, considering everybody is talking about all things digital and tech nowadays. Tech has taken over our everyday lives: our phones are smart, our TVs are smart, even our energy meters are smart. So it's no surprise that most industries and companies are constantly chasing the Next Big Digital Thing, whether it's chatbots for customer service or AI design in fashion.

This is exciting as consumers, but understandably overwhelming for business owners. Even if you ask for help on the topic of digital, the solutions out there are definitely confusing and sometimes even intimidating, especially if you're unfamiliar with the terms and concepts. A casual scroll on social media and you're bombarded with ads that are either aggressive marketing posts with exaggerated promises ("You suck at digital marketing! Work with us and increase sales TENFOLD! Sign up now!"), or posts that use so much jargon, it might as well be targeted at robots ("Fix your SEO and CRO with our 1,003 SOP so you are #1 on the SERP!"), or advice that is downright contradictory (we read a marketing report where the #1 tip is to harness AI, then the #2 tip is to be authentic and human. Which one is it?!).

Furthermore, when a lot of agencies list their clients, they list the biggest names first. Of course, they have earned the right, having snagged such impressive brands and companies. But when you're just starting out your own business, or just a one-(wo)man show, you often wonder, does an agency who works with the BBC, Very, British Red Cross and HSBC have time to work with little ol' me?

That's why we created Mpowering Solutions, because we realise the digital world can be intimidating and overwhelming for small business owners and entrepreneurs, and we believe every business, big or small, should be empowered to harness the power of digital for the good of their business.

And so, we have created The Mpowering Way: our pledge to our clients.

#1: We are dedicated to small businesses

We believe no business, regardless of size, should be left behind in the face of rapid digital advancements. Large companies have the budget and resources to employ dedicated tech teams, but small businesses do not. With over 5.5 million small businesses in the UK, they are truly the backbone of the retail landscape, and should not be penalised just because owners are unfamiliar or uncomfortable with the intricacies of the digital world. In addition, we understand that small business owners are often time-poor and can't dedicate the time to learn about digital development, even if you want to. So let us help you with your digital and eCommerce needs, so you can go back to the most important job: running your business.

#2: We're here to empower, not intimidate

Many agencies throw acronyms and industry-specific jargon around to prove their knowledge and authority, but we know this can have the opposite effect on those who don't speak the lingo to begin with. We are a firm believer that true experts can explain concepts in the simplest terms. You don't need to memorise the acronyms and what the letters mean; you just need to understand the concepts. Our ultimate aim is to empower you to comfortably own your digital space. Got a question? We encourage you to ask us anything. We believe that there are no such thing as stupid questions, and the only way to truly learn is to ask enough questions to smooth out the kinks in your understanding and knowledge of a topic. This is why we created the KISS series (Keep It Super Simple): a series of blog posts dedicated to explaining digital and retail concepts in a jargon-free, easy-to understand way with relatable examples.

#3: You choose only what you need

A lot of agencies charge costly monthly retainers, and in return provide a wide host of services to justify the cost. Great if you can utilise all the services, not so great if you just need help on one particular topic. At Mpowering Solutions, we operate a mix n' match model, where you pick only the aspects where you need help. We promise not to be pushy salespeople, and will not try to upsell you other services unless we genuinely believe your business is ready for it and can benefit from that service. We even have our Helping Hand service, to help you with digital admin tasks when you don't have time. Every business grows and develops at their own pace, and we believe that you know your business best, so you should be able to choose only what services you need, and pay only for that.

#4: We are upfront about our costs

As mentioned, a lot of agencies charge a costly monthly fee, but even more agencies don't list their costs, and instead tell you to "Get in touch to find out more!". By not providing a ballpark cost, it can be intimidating for small businesses to even enquire, in fear that the quote will be painfully out of budget. We list our prices transparently and openly, so you can check out our prices gauge our price range and know whether we are within your budget. We are always open to conversations, so get in touch if the service you'd like is not listed on our website. We also offer flexible payments on select services, so come speak to us if your business could benefit from this payment option.

#5: We love to learn

The digital world is ever-evolving, with new technologies bursting on the scene every few months. Therefore, in order to be experts, we have to admit that we don't actually know everything, and instead have an open mind and be willing to learn. So if you have a query about a system that we haven't heard about, or concepts that we're unfamiliar with, we will be open and honest with you, and, with your permission, we will do the research and learn with you. Equally, we love to learn about new industries and companies. In order to help your business, we need to learn about it, so teach us about your job as much as we teach you about digital!

If The Mpowering Way sounds like the right fit for your business, have a look at the rest of our website, including our prices, and get in touch so we can start your Mpowering journey together!