Why invest in digital ?
It's easy to just accept that you need a digital presence, without understanding why. Here are some statistics that highlight just how important a strong online presence is.
of people judge your company's reputation by your website
is how long it takes for users to form an opinion about your website
of people will not return to your website if they have a bad user experience
of customers will not recommend your website if it isn't mobile friendly
Digital
Our Digital Experience
Whether you're an electrician or a B&B owner, a plumber or a tutor, websites are the shop window for your business. In the UK, 97.7% of the population use the internet, which means that for your business to thrive in the modern world, you need a website to advertise your services. But what makes a good website? Are you 100% sure you are providing all the information your customers need to make an informed decision? Is your website's user interface friendly to novice users? Is your website even reaching potential clients when they search on Google?
If you want digital marketing help to improve your business's online presence, our Digital services are right for you.
Services include:
Website Assessment
We will perform a health check of your website, using our 15 point checklist to score it based on key user experience features, and provide feedback on points of potential improvement
SEO Audit
Offered as an extension to the Website Assessment service, we will perform an SEO (Search Engine Optimisation) audit to help your SEO ranking and ensure your website is optimised for Google and other search engines
Copywriting
Want to update your bio but too busy on the road? Need to add some inventory to your store but not sure how best to sell your product? We can write copy for you. Just tell us the key information and the tone of voice you'd like, and we'll take care of the rest
Brand Scan
Digital marketing is not just Instagram and TikTok; it is about how your brand shows up in the online world. We can help you review your digital presence to ensure your business's identity is enticing and consistent
Worked in eCommerce for 12 years
Created scorecard system at PVH to assess partner retailers' websites and provide feedback on points of improvement
Worked with UGC vendors to implement product sampling and customer reviews, resulting in an increase in sales and conversion
Worked with key retailers such as NEXT and John Lewis to implement bespoke digital marketing campaigns for PVH brands to raise brand awareness
e.Commerce
Our e.Commerce Experience
87% of UK consumers have made at least purchase online, and online sales have increased 2.2% year on year while store sales continue to decline. This means, whether you sell clothes or cupcakes, paintings or pottery, you need an eCommerce store to reach as many potential customers as possible. But what makes a good eCommerce store? What type of navigation do customers respond to? How should you break down your wide product range so the customer can find exactly what they want? What products should you include to keep up with the trends and demands of the future?
If you want in-depth and eCommerce-focused analyses and advice for your business to achieve sustainable, long-term growth, our eCommerce services are right for you.
Services include:
Assortment Strategy
We analyse your product range and work with you to create a retail strategy to achieve sustainable growth. Topics such as pricing and NOS opportunities will be investigated and discussed with you to take your assortment to the next step
Market Research
Curious to know what your competitors are doing, but have no time as you are busy running your business? Let us trawl the marketplace to see what other businesses are doing, so you can keep up with the rest of your industry
Trend Analysis
Want to know what's the next big thing in your industry? Whether it's fashion or dog treats, there is always a hot new trend around the corner. We can help you spot what the next trends will be, so you can see how your business can fit into it
Content Creation
You've got your product, but don't have a professional studio setting or photography equipment to capture it at its best. We work with experienced eCom content producers to ensure your products look appealing and professional
Worked in eCommerce for 12 years
Grew net sales for PVH brands with a leading UK retail partner by +470% in 4 years
Worked with UK's top retailers on their eCommerce websites, including NEXT, John Lewis and House of Fraser
Written brand and product copy for PVH brands for key retailer partners
Bought wide range of products within the apparel industry, from childrenswear to footwear, underwear to outerwear, dresses to jeans
Bought non-apparel products such as camping gear, sports equipment, children's toys and many more categories
Data & Insights Review
If you have sales data but don't know how to analyse numbers, we can help you digest the information and come up with clear insights and tangible actions to continue to grow your business
CRO Audit
If your webshop is struggling to convert visits to purchases, we can conduct a CRO (Conversion Rate Optimisation) audit. We provide CRO help and analyse your webshop to see where the pinch points are in your store to improve your customer journey
Strategy
Our Strategy Experience
You are ready to grow your business but you don't know what the logical next step should be. Or your business plan is solid but you're hopeless at spreadsheets and need some help to set up a budget tracker. Or maybe you've run into an issue with your critical path and can't fulfil your orders. Don't worry, we can help. We are self-professed geeks who have an unhealthy love for Excel and puzzle solving. If you need a simple spreadsheet to track your expenses, or a set formula to calculate quantities for recipes, or if you need someone to figure out your business strategy, we are here to help you.
If you need help from a strategic, logistical or spreadsheet perspective, our Strategy services are right for you.
Services include:
Excel Setup
Have an idea of a spreadsheet you want to create, but don't know how to do so? We love Excel, and we can work with you to come up with a document that suits your needs
Critical Path Review
Every business has a critical path: a process and series of steps from start to end to complete the delivery of service. If you feel like you have a bump in your production line and need some help smoothing it out, we can help
Determined and executed retail and eCommerce strategy for PVH brands both inhouse and with key retail partners
Implemented new critical path to streamline processes and increase efficiency
Worked with retailers, delivery partners and couriers to implement creative solutions to bypass obstacles and ensure timely deliveries
Created various trackers for different departments, from tracking budgets and expenditure to seasonal product life cycles
Key associate in system changeovers and implementations, with experience in SAP, Netsuite and Magento
Strategy Consultation
Is your business ready to grow but you don't know what your next step should be? We can help you figure out short and long term strategy points to help your business grow in an organic, healthy and sustainable way
Introducing
Helping Hand
Do you just need a quick helping hand to update your website gallery with your latest work? Or maybe just a quick copy update to your bio?
For £90 per day, we can help with a multitude of tasks to maintain your website, giving you a helping hand, so you can focus on the most important task: running your business.
We also offer a credit system, where you can buy Helping Hand credits upfront at a reduced price, and cash in if and when you need some website help.