SEO Audit

Why is SEO Important ?

It feels like SEO is the buzzword of the decade, with so many agencies and even social media posts and ads are bombarding us with messages about SEO. But why is SEO important? Here are 4 reasons why search engine optimisation is so important for your website.

SEARCHABILITY

SEO stands for Search Engine Optimisation, so it is optimising your website and web content to be visible and searchable on search engines. Good SEO practices ensure your website ranks highly or higher on the search engine results page, so your website is visible to users who search for queries related to your business.

CUSTOMER ACQUISITION

What is the most frequent answer to a question? "Google it". Most people use search engines to not only answer questions but find products and services as well. By making sure your website appears to relevant search queries, you make your business visible to new clients.

ACCESSIBILITY

A lot of good SEO practices help make websites and web content accessible to those with visual impairments or who use screen readers, as well as mobile users on-the-go, making the Internet more accessible for all users.

BUILD TRUST AND AUTHENTICITY

A lot of SEO practices go hand-in-hand with good website design. A good, well-designed website builds trust with the customer and client. In addition, SEO helps your website rank higher on the search engine results page, and makes users trust you and your business.

How the Audit Works

If you want to understand how to improve your website rankings, an SEO Audit is just what you need. We run your website through our SEO analysis to see what's working and what isn't. Learn more about what our SEO Audit includes, what you can expect with our audits, and why an Mpowering SEO check is better than those offered by most generic digital marketing agencies.

Our 30-point Checklist

We have used our years of experience to compose a bespoke 30-point checklist to check key SEO components on your website. Our checklist is tailored to different industries, to ensure you are measured against relevant industry standards only.

Our Hybrid Approach

Some agencies run your website through SEO analysis software and do not double-check the results. We visit your website and use human judgment to enhance and inform our SEO software analysis. The result? A hybrid evaluation where machine analysis meets human expertise.

Our Recommendations

Not only will we provide a score from our SEO analysis checklist, we will also provide up to 5 recommendations on what changes should be made on your website to improve your SEO and impact your website setting, along with illustrative examples so you can visualise what the difference will make to your website design.

Our Report

Our findings will all be sent to you in a detailed PDF document, with commentary written by us rather than an AI tool, giving you confidence we have indeed visited your website. We will keep jargon and industry-speak to a minimum, so it is easy to understand even if you are unfamiliar with SEO. You can take it away and digest the information in your own time, or pass onto your web designer to implement the changes on your website.

We Love SEO

As a digital-first consultancy based in London serving clients all over the world, SEO is one of the most important jobs within our industry. But we don't just love it because it's our job; we love it because it makes so much sense.

In fact, we love it so much that we have multiple blog posts dedicated to the topic. But unlike other digital marketing agencies and experts, we believe SEO should not be overcomplicated and confusing, because it really isn't. Have a read of some of our blog posts to see how passionate we are about SEO and ensuring your website is search engine optimised.

Cost & Payment Options

If you're looking for help to understand SEO, and want to understand how your website is doing and what can be improved to boost your website rankings, look no further than an Mpowering Solutions SEO Audit as well as our SEO services. We understand small businesses often have a small budget, and so we have flexible payment options to suit your cash flow and financial situation.

ONE-OFF SERVICE

If you just want someone to check your website's SEO, or you want to double check the work of your existing SEO agency, we offer an SEO audit as a one-off SEO analysis, where we check your website against our 30-point SEO checklist and run an SEO analysis. We then provide our evaluation of how search engine optimised your website is, and up to 5 recommendations on how to improve your website ranking, so you or your website team can implement the changes yourselves.

If you want help implementing the recommended changes, use our Helping Hand service, where we charge £90 per task. We can provide a bespoke quote after the SEO Audit, no commitment or obligation, so you can decide how you want to proceed.

If you want ongoing website maintenance and SEO supervision, our Digital Monthly service is perfect for you. Not only will we conduct our SEO analysis on yoru website, we will then help implement any changes that will help improve your website ranking, and perform ongoing maintenance of not just your SEO opportunities but also the general functionality of your website.

Gold Monthly Package for £120pm

MONTHLY SERVICE

Get in Touch

Curious about how well optimised your website is for SEO? Curious to learn more about our SEO Audit? Get in touch now and let's get started on fully optimising your website for key search engines.