low angle photo of city high rise buildings during daytime

Solutions Research Centre

Case Study:

As the leading solutions provider in Hong Kong and Macau for the Architectural, Engineering and Construction industry, Solutions Research Centre (SRC) is an expert in their field, securing software distribution with some of the world's best solution providers.

When the client approached Mpowering Solutions, the website hadn't been updated since 2018, and was in need of a refresh. But with limited time and resources, it was continuously deprioritised, as running the business was the #1 priority--which is completely understandable, and very common with small businesses.

Background

Brief

  • Update and modernise the SRC website

  • Improve SEO performance

  • Maintain existing SRC identity

timelapse photography of high-rise building with lights
timelapse photography of high-rise building with lights
Laptop on desk with camera and mug
Laptop on desk with camera and mug

The Result

We used the existing content, as it contained extensive technical information, but carried out an extensive overhaul of the website, from front-end design such as banners, layouts and images, to back-end input such as text hierarchy, alt texts and URL renaming, all of which resulted in a fresh and modern aesthetic that is fully search engine optimised.

Icon of a speedometer with a needle
Icon of a speedometer with a needle

Web Health Score

Icon of pencil and ruler to denote design
Icon of pencil and ruler to denote design

Design

Dynamic and sharp, with clean and modern aesthetic

Increased by 30 points
from 61 to 91

Source: SE Ranking

Icon of stopwatch
Icon of stopwatch

Time Taken

1 week

Laptop on desk with camera and mug
Laptop on desk with camera and mug

Use the slider to compare SRC's old and new homepage

Icon of gears
Icon of gears

Platform

Wix

The Updates

A lot of changes were made, but here are some of the key updates we implemented.

#1

Move key information to Above the Fold

Screenshot of old and new SRC homepage to show movement of About Us to above the fold
Screenshot of old and new SRC homepage to show movement of About Us to above the fold

We moved the About Us section from the bottom of the homepage to the top. By moving the company's introduction to above the fold, this ensures this is the first thing visitors see when they land on the homepage.

We also divided the original 3 paragraphs into sections that are easy to digest: the top banner for immediate impact, followed by the grid below with images and punchy taglines to communicate the message clearly and quickly.

Screenshot of old and new SRC website to show overhaul of structural solutions page
Screenshot of old and new SRC website to show overhaul of structural solutions page

#2

Overhaul SRC's Structural Solutions page

One of SRC's many achievements is the creation of an integrated solution to allow different leading software to speak to and work with each other. However, on the old webpage, the details of the complex goals and revolutionary solution were at the bottom of the page, meaning it could be missed by the casual visitor.

We highlighted the goal and solution at the top of the page in a dynamic and bold way, to clearly and immediately show visitors who are interested in SRC's structural solution just why SRC is the best in Hong Kong and Macau.

#3

Tidy up CSi solutions page

Screenshot of old and new SRC CSi webpage to show tidy up and redesign
Screenshot of old and new SRC CSi webpage to show tidy up and redesign

Computers & Structures, Inc. (CSi) is one of the world-leading structural software, with a wide range of programmes that are used by engineers all over the world. Therefore, it is only right to ensure clients can learn as much about the differences between the programmes as possible.

We decluttered the information page (not unlike a PDP), and segmented CSi's profile into different sections. Rather than a grid of software cover images, we implemented an interactive banner to engage the user to find out more about each CSi solution.

Screenshots of old and new SRC's SEO settings for Space Gass page
Screenshots of old and new SRC's SEO settings for Space Gass page

#4

Thorough update of SEO settings

We tidied up the backend of the website to ensure every page is search engine optimised, utilising key word research with substantial search volume where relevant.

  • Changed URL slug to relevant name

  • Updated meta title to be relevant to page content

  • Added meta description to help search engine, using relevant key words where appropriate

Screenshot of old and new SRC website to show new Contact Us page which still uses old moving background
Screenshot of old and new SRC website to show new Contact Us page which still uses old moving background

#5

We kept what matters

On the Contact Us page, we moved the elements around, so the page is split into 2 columns rather than 3 so the page is not as cramped, and that the office location and the Google Maps insert are on the same side.

In addition, the client expressed how much he likes the moving background on the original Contact page, so we ensured we kept the video background. What matters to the client, matters to us.

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