CRO Audit

Why is CRO Important ?

Out of all the digital acronyms and practices, SEO often steals all the attention. But what isn't discussed enough is the importance of CRO and how it is often a quick win for retailers and businesses. Here are 5 reasons why conversion rate optimisation is so important for your eCommerce store and website.

INCREASED SALES

CRO stands for conversion rate optimisation, and thus it is all about converting users from casual visitors to paying customers. If you already have good traffic to your website, by doubling your conversion from 10 to 20 paying customers, you can increase your sales by converting your existing visitors. Good CRO is mostly down to good website design and user experience design, which is much easier and often cheaper than expensive customer acquisition tactics such as paid ads.

FULL MARGIN

One aspect of CRO is designing a good eCommerce webstore experience to ensure customers find exactly what they want on your website. By presenting customers with what they're looking for and making their purchase journey easier, you are likely to sell your stock within the intended season, thus reducing the need to markdown and reduce prices at the end of the product life cycle.

UPSELL AND CROSS-SELL

The goal of CRO is to ensure all products on your eCommerce webstore are showcased and displayed in the best possible way. Good CRO ensures all products stand a chance for sale, and not just your bestsellers. By implementing strong CRO practices, you spread the demand across your entire catalogue, and not just rely on the sales of a few bestsellers, which can be risky should those products fall out of fashion.

LOYALTY

CRO often involves better website design to enhance the user experience as well as customer convenience. By making the consumer journey easier to navigate and use, it increases the chances that the customer will return for a repeat purchase. This fosters loyalty, which is the pinnacle in the marketing funnel, and can result in consistent repeat sales.

CUSTOMER ACQUISITION

Since CRO often involves improved website design, customers who enjoy the user experience are more likely to recommend your business, services or products to their friends and family. Word of mouth is the most trusted form of marketing (and the cheapest too, as it is free!).

How the Audit Works

If you want to understand how to improve your website rankings, an SEO Audit is just what you need. We run your website through our SEO analysis to see what's working and what isn't. Learn more about what our SEO Audit includes, what you can expect with our audits, and why an Mpowering SEO check is better than those offered by most generic digital marketing agencies.

CRO and SEO, Combined

Even though it is a CRO Audit, we still include elements from our extensive 30-point SEO checklist. This is because both CRO and SEO are all about good website and eCommerce design, and there are overlapping components that complement both types of optimisation. In other words, we take a holistic approach, leaving no digital stone unturned.

Our Hybrid Approach

We shop your eCommerce store as if we are a customer, so we experience what your real customers experience. This helps us identify pain points and understand issues within your webstore. We also use our SEO software to analyse your webstore's SEO settings, ensuring we don't miss anything in our evaluation of your eCommerce website.

Our Recommendations

Once we have completed our audit, we will provide up to 5 recommendations on how your website's design and consumer journey can be improved to maximise your webstore's conversion rate. Illustrative examples will be included so you can visualise the difference our recommendation makes, see exactly what our vision is for your website and understand what we want to achieve.

Our PDF Report

The CRO Audit will be sent to you as a detailed PDF, written by us and not AI. We reduce the amount of jargon and technical language used, so you can understand our findings, even if you are not the most digitally proficient. This allows you to take the CRO Audit findings away and digest them at your own pace, or pass onto your web designer so they can implement our recommendations.

Cost & Payment Options

If you're looking for help to understand CRO, and want to understand how you can convert your eCommerce traffic into purchases and increase sales, look no further than an Mpowering Solutions CRO Audit as well as our CRO services. We understand small businesses often have a small budget, and so we have flexible payment options to suit your cash flow and financial situation.

ONE-OFF SERVICE

If you just want a one-off CRO Audit, whereby we run your eCommerce website through our CRO analysis with no further commitment or contract, our one-off service is right for you. For £360, we will conduct our thorough CRO Audit to identify key areas of improvement to help your webstore convert as many visitors into customers as possible. The findings will be sent to you in a PDF report, where you can implement the changes yourself. If you would like help making the website changes, our Helping Hand rate starts at £90/day, so the final cost will depend on how big the changes need to be.

If your eCommerce website needs a design overhaul to help optimise and increase your conversion rate, our Digital Monthly service could be the answer to all your webstore problems. The package includes a website redesign, meaning your eCommerce webstore will be redesigned to include CRO best practices and improved user experience, all of which will help increase sales.

Diamond Monthly Package for £170pm

MONTHLY SERVICE

Get in Touch

Curious about how well optimised your website is for SEO? Curious to learn more about our SEO Audit? Get in touch now and let's get started on fully optimising your website for key search engines.